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#RinconcitoEmprendedor: ¿Qué es el Branding?

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El Branding a veces se piensa que es solo la parte visual de una marca, pero es algo mucho más amplio. Es basicamente la personalidad de nuestra marca; lo que la identifica y la diferencia de nuestra competencia. Es como queremos que nos perciban nuestros clientes.

Una vez que logremos tener un branding bien definido vamos a proceder a definir la Identidad de nuestra Marca. La Identidad de Marca es el conjunto de elementos visuales que la conforman. Además del logo esxisten muchos otros elementos como por ejemplo los colores, las tipografías, etc. La Identidad de Marca traduce en lenguaje gráfico la personalidad de tu marca.

Vamos a detallar cada uno de los elementos que conforman la Identidad de Marca:

LOGOTIPO

Un buen logotipo debe reunir las siguientes caracteristicas:

  • Simplicidad: Menos siempre es más. No cargues tu logo de elementos gráficos innecesarios.
  • Durabilidad: Nuestro logo debe perdurar en el tiempo. No te deben dar ganas de modificarlo o cambiarlo a cada rato. Debe ir más allá de las modas actuales o tendencias del momento.
  • Pregnancia: Tu logo debe ser recordable y esto también tiene relación con la simplicidad de la que hablamos anteriormente.
  • Escalabilidad/Versatilidad: Tu logo debe ser reproducible a diferentes escalas, si este tiene detalles muy pequeños, no van a poder verse en detalle al ser reproducido en diferentes tamaños.
  • Relevancia: Tu logo debe ser adecuado para el rubro y la audiencia a la que se dirige. Siempre existen ciertos estilos que debemos respetar.

PALETA DE COLORES

Definir una paleta de colores es muy importante a la hora definir la identidad de tu marca. Hablamos de colores que representen el espíritu de tu marca, colores que transmitan los que tu marca quiere contar.

Si no sabés cómo definir una paleta cromática podés buscar referencias en Pinterest tipeando «color palette» o «paleta de color»

Es muy importante conocer que conceptos se asocian con cada color en nuestras mentes, para así poder elegir los colores más adecuados para tu marca.

Empezá siempre eligiendo el color principal de tu paleta y a partir de éste, todo el resto.

Ejemplo de Paleta Cromática

TIPOGRAFÍAS

Las tipografías, te recomendamos no elegir más de 2 o 3 para poder armar lindas combinaciones.

Te damos algunos tips para que tengas en cuenta:

  • Establecé jerarquía visual al ordenar los textos y así poder hacer más legible el contenido.
  • Respetá márgenes, y no juntes mucho texto en un solo bloque, porque se dificulta la lectura.
  • Combiná fuentes.
  • Establece contrastes entre los tonos de colores.
  • Cuidá el interlineado. Intentá que el fondo sobre el cual colocas el texto sea lo mas liso posible. Elegí tipografías legibles.
Ejemplos de combinación de tipografías

DATO: Si usás Canva para diseñar, tenés una guía de combinación de tipografías que te pueden ser de utilidad. Buscá: «Guía para combinar fuentes en canva» y vas a encontrar info al respecto.

FOTOGRAFÍA

Las fotos son súper importantes para una marca. Te damos algunos consejos que debes tener en cuenta a la hora de sacar una foto con el celu:

  • Encuadre: que el objeto o la persona que se está por fotografiar tenga un espacio arriba y a los costados así no la cortás.
  • Luz: la luz natural de día es la mejor opción siempre. Si está nublado mejor ya que hace que la luz quede mas pareja.
  • Foco: que las fotos estén nítidas.
  • Tip para fotos de noche: en vez de usar el flash del celu, pedile a alguien que ilumine la escena con la linterna de otro celu y así evitas usar el flash que no da resultados muy favorecedores.

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Sin categoría

La Policía advirtió sobre maniobras riesgosas con motos: “Esto ya es un delito vial”

El Crio. Gral. Arnaldo Vélez, director del Distrito de Prevención Nº3, alertó sobre las acrobacias y “picadas” en moto en rutas y avenidas. Dijo que se trata de una conducta delictiva y pidió responsabilidad a las familias.

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Las imágenes virales de jóvenes realizando maniobras temerarias en motos 110cc en rutas y avenidas de Metán y la zona, encendieron las alarmas en la Policía provincial. El director del Distrito de Prevención Nº3, Crio. Gral. Lic. Arnaldo Vélez, calificó esta conducta como un “delito vial” y denunció que las “picadas” y “plancha” son prácticas que ponen en riesgo la vida de los motociclistas y de terceros.

“Para mí, esto constituye un delito preventivo de tránsito, un delito vial”, sentenció el Crio. Gral. Arnaldo Vélez, al advertir sobre la gravedad de las acrobacias y picadas realizadas por motociclistas jóvenes sin las mínimas medidas de seguridad. “Es como manejar con los ojos vendados, a la buena de Dios”, graficó. El jefe policial remarcó que este tipo de conductas no sólo ponen en peligro la vida del propio conductor, sino también la de los acompañantes y de cualquier persona que circule en las inmediaciones.

Señaló que este problema social excede a Metán y afecta a toda la provincia e incluso al país, donde las acrobacias y las picadas se realizan con motos y vehículos. “El boom de estos días son las ‘planchas’ con motos 110cc, que son sumamente peligrosas y realizadas con un total descuido personal”, afirmó.

Vélez explicó que la Policía trabaja de manera articulada con el área de Seguridad Vial y con la Municipalidad de Metán para implementar operativos preventivos que permitan controlar este tipo de infracciones. “Se han realizado numerosos secuestros de motovehículos en su momento”, indicó al tiempo que resaltó un dato alarmante que surgió de estudios nacionales: “Escuché que, según la Agencia de Seguridad Vial, sólo dos de cada diez motociclistas utilizan casco. Eso es gravísimo. En la Policía hemos presenciado innumerables siniestros viales, y esa maniobra que llaman ‘plancha’, realizada con motos 110cc, es directamente mortal”.

En cuanto a los controles, el funcionario policial contó que, a pesar de los operativos, la respuesta de los jóvenes no es la esperada. “Cuando les piden que se detengan, muchos no lo hacen, se escapan y eso genera situaciones aún más peligrosas. A veces, hasta cuestionan a los motoristas, pero la realidad es que estas maniobras son una irresponsabilidad total”, expresó.

El Crio. Gral. reconoció que esta problemática tiene un componente cultural y educativo que no ha sido resuelto con las medidas vigentes. “Hace años se creó la Agencia de Seguridad Vial, se trabaja con educación, pero evidentemente no ha sido 100% efectiva. Se aplicaron multas fuertes, pero tampoco basta. Si alguien tiene la solución, que la aporte”, desafió.

Por último, hizo un llamado a la comunidad y a los padres de los jóvenes involucrados. “Les pido como vecino y ciudadano que reflexionen y hagan reflexionar a sus hijos. No se dejen dominar por el capricho. Esta es una cuestión de vida o muerte, no hay segundas oportunidades. Si seguimos así, vamos a lamentar tragedias evitables”, concluyó.

Desde la Policía local informaron que están trabajando en medidas concretas, junto a áreas investigativas y de tránsito, para frenar esta problemática que pone en jaque la seguridad vial de Metán y alrededores.

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Sin categoría

Incautan 200 kilos de carne en mal estado que eran llevados en un auto común

Tres hombres fueron sorprendidos sobre ruta provincial 2 mientras transportaban 200 kilos de carne vacuna sin habilitación ni condiciones sanitarias, lo que derivó en el secuestro y decomiso de la mercadería.

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En el marco de una alerta ciudadana, efectivos de la Policía Rural y Ambiental con asiento en Rosario de la Frontera procedieron a infraccionar a tres hombres que circulaban a bordo de un vehículo no habilitado para el transporte de productos alimenticios, y que trasladaban una importante cantidad de carne vacuna sin cumplir con las normativas sanitarias vigentes.

El procedimiento se llevó a cabo sobre la ruta provincial Nº 2, donde el personal policial interceptó el rodado y constató que se transportaban aproximadamente 200 kilos de carne sin refrigeración ni resguardo higiénico, en evidente infracción a las disposiciones que regulan la manipulación y el traslado de productos cárnicos destinados al consumo humano.

Ante esta situación, se labraron las actuaciones correspondientes y se procedió al secuestro de la mercadería, que fue posteriormente decomisada por disposición judicial.

En la causa tomaron intervención la Fiscalía Penal de Rosario de la Frontera y el Juzgado de Garantías N° 1, quienes dieron continuidad a las actuaciones conforme a la normativa vigente en materia de salud pública y protección del consumidor.

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El Galpón

Por pelear en la calle, olvidaron la plantación de marihuana en el fondo de la casa

Tres hombres fueron demorados y cinco plantas de marihuana fueron secuestradas tras un operativo policial originado por una gresca en la vía pública.

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En un operativo realizado por efectivos del Puesto Policial El Tunal, se procedió al secuestro de plantas de marihuana tras un patrullaje preventivo en la localidad. La intervención policial tuvo lugar luego de recibir una alerta por parte de transeúntes sobre una gresca ocurrida en la vía pública.

Durante el desarrollo de la intervención, tres hombres fueron demorados para su identificación, y tras realizar las correspondientes diligencias, los efectivos procedieron a registrar los domicilios de los involucrados. En esos allanamientos se encontraron cinco plantas de marihuana de distintas dimensiones, las cuales fueron incautadas.

El caso fue derivado a la Dirección General de Drogas Peligrosas, que intervino para continuar con las investigaciones pertinentes. Los involucrados fueron infraccionados por violación a la Ley Nacional 23.737, referente a la tenencia y comercialización de estupefacientes.

La Fiscalía Penal de Metán tomó intervención en el caso y ordenó las medidas procesales correspondientes para esclarecer los hechos y determinar la responsabilidad de los detenidos.

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